If there’s a 360-degree video, there also exists a 360-degree digital marketing agency that caters to all you need.
From “360-degree” itself, “Full 360 digital marketing” covers everything, like in a circle. It simply means it services all possible online marketing competencies that a person might require to have a successful digital marketing campaign
Here’s an example.
In the Philippines, when you open websites, most ads you’ll find are those of e-commerce brands like “Zalora”, Lazada or Shoppee.
You can see their products being displayed when you open news articles and other blogs.
The ad is either inserted in between the article or placed on the side of the webpage.
Other ads are placed on the landing page of a website either on top or on the side portion of the webpage.
On social media sites such as Facebook, they appear mostly as sponsored ads on your newsfeed.
The more people recall your brand, the more people will think about it.
When they think of buying shoes or apparels, they’ll think of the ads they saw on the pages they visit.
How important is a 360-degree digital marketing website to your marketing efforts for this year and the years to come?
Here are some of the reasons.
The Digital 2019 report recently released ranked the Philippines at the top as the world’s heaviest internet users.
An average Filipino spends 10 hours and two minutes a day online in 2018.
The worldwide average amount spent online by a single internet user is six hours and 42 minutes a day.
Apart from this, there is now more than 360 million new users who accessed the internet last year.
This means, more and more people are now online and more people you can target and convert into leads.
Since, this agency involves every aspect of digital marketing, get to know what are the jobs involved here.
Full 360 Digital Marketing Agency is what anyone must get the services.
Jobs Inside a 360 Digital Marketing Agency
Here’s the compiled description and some of the functions that entails each of their job.
1. Digital Marketing Strategist
Study.com describes the job as the one responsible for “developing the strategy used in marketing a company’s product online, utilizing techniques in the field of social media, web analytics, e-mail marketing and search engine optimization, among others”.
Most of them are expected to be well verse about a wide range of online channels and how to manage them.
If they are already heading a team, they are usually expected to oversee the implementation from management to its execution. More importantly, they needed to be tech savvy.
2. Content Marketing Specialist (Copywriter)
One of the skills and attributes that the National American University requires for their candidates of this job is the editorial skills.
This involves copy editing and proofreading of all contents for your digital marketing materials.
Other function, depending on the agency he or she is working for, involves planning for strategic content marketing plan.
3. Social Media Specialist
The job usually involves how to effectively engage internet users especially on social media sites to respond to your posts, blog links, photos, and videos.
While keeping a content calendar for your postings, they also provide reports with the help of insights and analytics on each channel that you employ for your digital marketing effort.
Since they handle your social media accounts, they also help decide whether to use original or curated content.
More importantly, they understand how important social media is to your digital marketing needs.
Read more about 360 Digital Marketing Agency.
This job was recently introduced with the recent spike of social media in the early 2016 to 2017.
In fact, the impact of social media affecting the decision of voters was even recognized in the Philippines when its current President Rodrigo Roa Duterte won in a seemingly landslide victory during the presidential elections in 2016.
Businesses saw the importance of having a social media specialist on board in order to provide them with the knowledge on how this channel can be beneficial to them.
4. Email Marketing Specialist
If a social media marketing specialist uses social media as a primary channel for their promotion, an email marketing specialist uses emails.
Most of them, according to marketingcareeredu.org, possess bachelor’s degree in communication, information technology, marketing, business administration and graphic design.
Yes, gone were the days that anyone can send an email to anybody. However, the rise of mobile marketing has helped revitalize email marketing too.
Even the putting up of ads on emails has also changed while maximizing user experience.
5. SEO Specialist
Nicole Martin, owner of NR Digital Consulting, wrote on Forbes an article describing the job of an SEO specialist.
She said a search engine optimization (SEO) specialist’s job entails analyzing, developing, and executing strategies and improving search rankings.
Since the landscape is usually changing, Martin said the job also entails being updated with Google’s latest trends and new rules.
6. PPC Specialist
If you talk about Google Ad Words and Bing Ads to a pay per click (PPC) specialist, you’d know that this person is well versed about using these two pillars in building your campaign.
Most of them know that the first thing that appears in a search result is the PPC ads.
Some of the qualities he or she must possess is strong analytical skills and communication skills.
But the most important thing he or she must possess is a growth mindset.
7. Video Editor
With the rising trend of video marketing in 2019, you know you need a good one for the job.
A video editor is simply the person in charge of editing your video content.
They know the angles to choose to include in the video content.
8. Visual Creatives Specialist (Graphics Designer)
When one hears about a visual creative specialist, what comes to mind is a graphic designer.
When you say graphic designer, you’d know it entails visuals and they take care of your packaging and logo design.
Similar to actual products like food, it needs packaging design to appeal to its customers.
Like traditional collaterals, digital marketing needs digital collaterals too.
However, the job is not only limited to designing. One qualification for a graphic artist is their strong sense for branding.
Most of their educational backgrounds are fine arts graduates who has also adapted to the digital evolution.
Getting all these people in one team would mean time consuming especially if you want to have an in-house team.
But which is best decision for your business? Outsource a digital marketing agency or create an in-house one?
Here’s why it is important to outsource your digital marketing needs and employ a full 360-degree digital marketing agencies.
Outsourcing Digital Marketing or In-House?
- All in one package.
When you have a full 360-degree digital marketing agency, you are assured that you have an all in one package.
You’ve got the expertise of a group of people that has specialties in all aspects of digital marketing.
Compared to getting an in-house team to work for you, you don’t have to go through the hassle of screening candidates.
When you hire an agency, all you have to think about is choosing the right one then they’ll provide you the people you need.
- Downtime isn’t an issue.
An organic employee may not be as productive as you can expect them to be.
There are times that they get sick and go for a leave for work.
With an agency, you will never have to worry about downtime since they have the people to work for certain tasks.
- Save Up Costs on purchasing apps and software for an in-house team.
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